As the social media manager, I coordinated and led the creative direction for photoshoots, social media, and advertisements. I created graphics for Instagram posts, story sets, sale signs, and marketing texts using Canva and InDesign.
To promote holiday sales, I made a Holiday Wishlist form for customers to fill out and share with friends and family to increase word-of-mouth advertising. Before the busy college football season, I designed new marketing materials for the store, including social media contact cards, gift cards, and game day stickers.
